Schema will increase your website’s position in Google and increase the number of visitors to your website!
Would you like to speak directly to Google, in a language that the search engines understand to show them why your website should rank at the top of the search engines?
You can with Schema!
Why is Schema.org markup?
Schema.org is an initiative launched on 2 June 2011 by Bing, Google and Yahoo! to “create and support a common set of schemas for structured data markup on web pages. via Wikipedia
Basically, Schema Markup is a form of tagging your website with specific data about the content that is displayed on the website.
By doing this, search engines can easily understand the content which will lead them to rank your website in the search results to offer searchers a better experience.
Schema Markup is machine-readable tags with HTML code. This code is added to your whole website and also to specific pages depending on the content and also the goal of the website owner.
By having quality content with rich schema markup, you are providing the searching engines with the best possible content. This will lead to better rankings in the search engines and provide the user with most relevant search results.
Out of the two search results above, which one would you click on first if you were interested in the Project Supremacy V3 plugin?
The first one of course and guess what, it has schema markup which allows you to add eye-catching Google Stars.
Schema gives you the control the information displayed in the search results.
Does your website have schema?
The simplest and easiest way to test if your website has schema embedded within it is to run it through the Structured Data Testing Tool.
There is a total of 597 Types, 867 Properties, and 114 Enumeration values at the moment with the move being added on a regular basis by the search engines. via Schema.org
If your website does not have Schema, you are not alone, only 0.3% of websites use Schema markup.
Increase your CTR with Google Stars
There is a big debate whether schema does increase your position in the search results.
Studies have been done by both sides and both prove their idea of schema improving a website’s position is correct.
A study by Searchmetrics proved that websites with schema markup will sit 4 positions higher than if they did not have schema added to their website.
What we do know is “Google Stars” does increase the number of visitors to your website.
Rich snippets will allow you to add a star rating and allow you to control how your website appears in the search results, This does increase your CTR which will lead to more customers.
Are you ready to increase your rankings and ad Google Stars to your website?
Just add schema!
Find how The Riley Method can improve your rankings in the search engines by adding schema to your website. Get in touch with us today!