Google has set the deadline for HTTPS websites and warns all non-secure websites!
Google has been warning website owners for years to secure their websites with an SSL certificate and they have released the date for their Chrome browser update which will include a non-secure website warning.
All websites that do not have an SSL certificate with HTTPS in their URL will not have a warning displayed to visitors.
This warning will deter your website visitors from proceeding onto your website which will lead to a higher bounce rate and also a loss of business.
How will Google Chrome show non-HTTPS warnings to users?
Google will be displaying a very visible “Not Secure” in the Omnibox or address bar. The warning will only be shown to websites without an SSL certificate and HTTP websites.
Google has announced that their goal is to warn users of insecure websites with further intent to move website owners from HTTPS to HTTPS websites.
Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon – Search Engine Journal
Google has announced a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is insecure. Over 50% of Internet browsers worldwide are Chrome,meaning this change may have a significant impact on web publishers. A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks and eCommerce sales. Via searchenginejournal.com
Impact of Chrome HTTPS Security Warning
The impact is going to be significant to website owners with non-secure websites. The majority of the worlds internet is done through Google Chrome browser.
- Over 68% of Chrome traffic on both Android and Windows is now protected
- Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
- 81 of the top 100 sites on the web use HTTPS by default
Ranking drops with non-HTTPS
Google has also announced that SSL certificates and whether a website is HTTPS or HTTP will become one of their main ranking factors.
If your website is currently ranking high in the search engines and you do NOT secure your website with an SSL certificate, you will start to notice your website dropping in Googles search results and also a drop in website traffic via Google Analytics.
Can The Riley Method help your business website?
Yes, we can help you secure your website so that it displays HTTPS rather than HTTP and your users will not get the dreaded “non-secure” warning that Google intends to show.
We will be happy to discuss moving your website from HTTP to HTTPS once we have had a look at your domain & hosting. Not all hosting companies allow for HTTPS conversion.
We will only be able to suggest options based on a case by case scenario.
Get in touch with The Riley Method and we will analyse your website and offer advice on what needs to be done.
— Chris Love (@ChrisLove) February 11, 2018