SEO or Search Engine Optimisation
The ability to make a website appear when customers search for specific keywords
Higher rankings in the search engines will result in increased customers
Higher visibility in the search engines with SEO
SEO or Search Engine Optimisation is the process of getting a website to rank in the search engines (Google, Yahoo & Bing) for specific keywords that relate to your business.
If your business relies on getting visitors to your website from the search engines then you need SEO done on your website.
Unfortunately, it is not a one time fix, it is a process that can take 3-12 months to rank in the search engines and it depends on the keywords, the competition and also your website.
There are also different types of SEO and it totally depends on your business:
Local SEO: A local business (Geolocation)
Google Maps: Getting your GMB listing to rank ahead of your competition
SEO: Ranking your website for a specific keywords
Dominate the search results with a powerful SEO Campaign
Have you ever done a keyword search and wondered why your website is not appearing on the first page of Google or why your competitors are higher on the page.
The answer is simple… they have had SEO done on their website and you have not.
One thing you should know about SEO and Google is everything should appear natural when optimising a website. You can not rush search engine optimisation in a bid to be the number one business for your keyword because you will stand out and in the end have a very high chance of being penalised.
The first step towards being the number one business for your keywords is On-Site SEO. This means making sure that every page on your website is fully optimised for Google and other search engines.
On-Site SEO includes: Heading tags 1-6, Alt tags, Interlinking through your site, Titles tags, Meta descriptions and more. There are over 200 signals that Google looks for when crawling through your website.
Website content: This is a very important element of SEO. Google needs to be able to read “words” on your website. The content on your website informs Google what your website is about and also what keywords you should be appearing in the search results.
The second step to ranking your website is linkbuilding. Building quality inbound links from third party websites is how to get your website to rank in the search engines.
Word of warning… not all links are created equal. You do NOT want to build spammy links to your website because that is a sure way of getting your website penalised and it will vanish from the search results forever.
Get your website ranking in the search engines with SEO!